Local storage parameters and advertising keys define our digital consent baseline.
Effective Date and Document Scope
This cookie architecture document takes effect on October 13, 2026. It governs the persistence of browser cookies, local storage objects, and session cache keys utilized by Mastgeneralshop across the mastgeneralshop.com domain.
Classification of Storage Technologies on mastgeneralshop.com
Mast General Store divides all client-side storage keys into three transparent functional classifications. We do not bury tracking mechanisms within obfuscated code packages:
Strictly Necessary Storage
Essential keys required to render the layout, manage active assistant sessions, and store your legal consent decisions. These keys execute without prior consent and cannot be switched off without compromising basic browser functionality.
Diagnostic & Analytics Tokens
Measurement parameters that tally catalog section views, department scroll depth, and interaction times. These tokens remain disabled until you affirmatively grant permission via the consent interface.
Marketing & Attribution Keys
Ad network parameters that connect incoming search ad clicks to department inquiry submissions across Google, Microsoft, and Meta campaigns. These keys operate strictly under user authorization.
Our store in downtown Waynesville operates an inquiry-only mercantile catalog. We do not process digital payments, we do not maintain persistent user accounts, and we never write authentication cookies tied to financial credentials.
Complete Registry of Client Storage Keys and Cookies
Every cookie and storage parameter deployed on mastgeneralshop.com is cataloged below with its technical origin, practical operational utility, and strict lifespan limitation:
| Key Identifier | Classification | Provider / Host | Operational Purpose | Persistence Lifespan |
|---|---|---|---|---|
site_consent_v2 |
Strictly Necessary | First-Party (Store) | Records your affirmative selection or non-essential rejection in the consent banner. | 12 Months |
outfitter_chat_token |
Strictly Necessary | First-Party (Local) | Maintains your live assistance conversation token with Waynesville sales merchandisers. | 12 Months |
_gcl_au |
Marketing / Ads | Google LLC | Conversion linker token measuring ad engagement efficiency across search campaigns. | 90 Days |
_ga |
Measurement | Google LLC | Aggregates anonymous department usage patterns and browsing durations across visits. | 13 Months |
_ga_* |
Measurement | Google LLC | Preserves active browsing session state across department catalog pages. | 13 Months |
_uetsid |
Marketing / Ads | Microsoft Ireland | Identifies search sessions originating from Microsoft Advertising retail links. | 24 Hours |
_uetvid |
Marketing / Ads | Microsoft Ireland | Persistent visitor key for Microsoft Advertising conversion attribution tracking. | 13 Months |
_fbp |
Marketing / Ads | Meta Platforms | Attributes mercantile inquiry holds referred from Meta advertising campaigns. | 90 Days |
We do not deploy flash cookies, canvas fingerprinting, or invisible HTTP ETag tracking scripts. When non-essential storage is rejected, only site_consent_v2 and active session chat tokens are retained.
Advertising Network Integration & Campaign Attribution
Mast General Store directs commercial promotions toward outdoor enthusiasts, mountain hikers, and visitors traveling to Waynesville, North Carolina. We accept and measure traffic from google ads, Microsoft Advertising, and Meta Ads.
When you click a commercial link or product listing on these platforms, an attribution parameter is attached to the destination URL. Our landing pages process these specific parameters:
- gclid: The Google Click Identifier appended by google ads to evaluate search terms, auction performance, and ad creative relevance.
- msclkid: The Microsoft Click Identifier appended by Microsoft Advertising to measure Bing search network conversions.
- fbclid: The Facebook Click Identifier appended by Meta Ads to measure feed and reel promotional engagement.
These query parameters allow our web systems to attribute department inquiries to the proper advertising channel. The receipt of a click identifier does not automatically trigger persistent ad storage. Unless you have accepted marketing cookies, click parameters remain isolated in temporary browser memory and are discarded when your tab closes.
Our downtown mercantile website does not claim, imply, or suggest that Google, Microsoft, or Meta have endorsed, reviewed, certified, or audited Mast General Store. We display authentic inventory available at 63 N Main St in Waynesville, NC.
Google Consent Mode v2 Architecture and Parameter States
Our website strictly implements Google consent mode v2 to maintain automated governance over advertising and measurement data streams.
Upon initial page request, before any promotional script or measurement pixel can load, our consent framework sets all four mandatory runtime parameters to denied:
Runtime Consent Mode Parameters
Denied (Strictly Essential)| Parameter Key | Default Unconsented Value | Active Browser State | Scope of Control |
|---|---|---|---|
| ad_storage | denied |
denied | Authorizes persistence of advertising cookies such as _gcl_au. |
| ad_user_data | denied |
denied | Authorizes transmission of user identifiers to advertising platforms. |
| ad_personalization | denied |
denied | Governs whether visitor data may be utilized for remarketing audiences. |
| analytics_storage | denied |
denied | Authorizes analytics measurement cookies including _ga and _ga_*. |
If you click "Decline Non-Essential", ad_storage, ad_user_data, ad_personalization, and analytics_storage remain locked to denied. If you previously accepted and subsequently choose to revoke your consent, our client framework immediately dispatches programmatic update signals reverting all four keys back to denied and purges corresponding marketing tokens from the browser session.
Granting, Modifying, and Revoking Storage Consent
When you first land on mastgeneralshop.com, an unobtrusive banner at the bottom of the viewport requests your storage preferences. You are provided two clear choices:
- Accept All: Grants permission for all strictly necessary, analytics, and advertising tokens, updating Consent Mode parameters to granted.
- Decline Non-Essential: Rejects marketing and analytics tokens, restricting storage purely to essential operational parameters.
You may adjust or revoke your choice at any moment. Simply select the Consent Settings button situated in the footer of any page on our site. Re-opening the interface enables you to reset your preference instantly without clearing your overall browser cache.
Impact of Declining Non-Essential Cookies
Choosing to decline non-essential cookies carries zero negative consequences for your catalog browsing or inquiry experience:
- You can freely inspect all outfitter clothing specifications, including our 24.99 USD piece baseline clearance offerings.
- You can review mountain footwear Brannock fitting procedures, cast iron culinary specs, and barrel candy rosters.
- You can submit merchandise hold requests to our department desk via
nabo936.php. - You can communicate in real time with floor staff using the Outfitter Desk chat drawer.
The only functional difference is that your visit will not be included in aggregate analytics reports, and ad networks will not receive tracking signals to measure campaign attribution.
Platform Privacy Documentation Links
Third-party advertising and analytics vendors maintain independent data policies governing how information is managed on their infrastructure:
- Microsoft Advertising: Learn about Microsoft data governance standards by reading the official Microsoft Privacy Statement at privacy.microsoft.com.
- Google Advertising & Analytics: Review Google advertising data disclosures by visiting policies.google.com and their advertising overview at policies.google.com/technologies/ads.
- Meta Ads Policy: Review how Meta manages conversion signals by visiting the Meta Privacy Policy.
Inquiries Regarding Cookie Governance
For questions regarding specific cookie parameters, local storage keys, or our consent controls, you can contact our Waynesville store team:
Mast General Store. Compliance Department.
Physical Address: 63 N Main St, Waynesville, North Carolina St 28786, United States
Telephone: 828-452-2735
Electronic Mail: [email protected]
Trading Schedule: Sun–Thu 10:00–18:00, Fri–Sat 10:00–19:00